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Hal. Akhir
Interfirm Relational Drivers of Customer Value
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(Palmatier, Robert W.)
Trust at Different Organizational Levels
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(Palmatier, Robert W.) (Fang, Eric) (Scheer, Lisa K.) (Li, Ning)
A Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationsh…
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(Grewal, Dhruv) (Palmatier, Robert W.) (Dant, Rajiv P.)
Compound Relationships between Firms
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(Ross, William T., Jr) (Robertson, Diana C.)
Managing in Latin America: common issues and a research agenda
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(Gomez-Mejia, Luis R.) (Vassolo, Roberto S.) (De Castro, Julio O.)
Getting Marketers to Invest in Firm-Specific Capital
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(Lusch, Robert F.) (Griffith, David A.)
Desentralisasi Fiskal dan Manajemen Makroekonomi serta Urgensi Suatu Grand Design di Indonesia
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(Simanjuntak, Robert Arthur)
Market Functions and Market Evolution
3
(Buzzell, Robert D.)
Exploring the Phenomenon of Customers' Desired Value Change in a Business-to-Business Context
1
(Woodruff, Robert B.) (Flint, Daniel J.) (Gardial, Sarah Fisher)
Managing Business-to-Business Customer Relationships Following Key Contact Employee Turnover in a…
1
(Bendapudi, Neeli) (Leone, Robert P.)
Role Stress and Effectiveness in Horizontal Alliances
1
(Nygaard, Arne) (Dahlstrom, Robert)
Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning
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(Brown, Stephen) (Kozinets, Robert V.) (Sherry, John F.)
Trading off between Value Creation and Value Appropriation: The Financial Implications of Shifts …
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(Mizik, Natalie) (Jacobson, Robert)
Psychological Implications of Customer Participation in Co-Production
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(Bendapudi, Neeli) (Leone, Robert P.)
the Rain man cometh--again.
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(Zemsky, Robert)
Evolving to a New Dominant Logic for Marketing
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(Lusch, Robert F.) (Vargo, Stephen L.)
Will practitioners benefit from meta-analysis?
1
(Hauser, Robert M.)
Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis
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(Grewal, Dhruv) (Palmatier, Robert W.) (Dant, Rajiv P.) (Evans, Kenneth R.)
How Does Enforcement Deter Gray Market Incidence?
1
(Dutta, Shantanu) (Bergen, Mark E.) (Antia, Kersi D.) (Fisher, Robert J.)
a Failure of scholarship: response to George Graen's critique of GLOBE
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(House, Robert J.) (Javidan, Mansour) (Dorfman, Peter W.) (de Luque, Mary Sully)
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PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
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