Found 4 results for your keywords: author="Rossiter, John R."

The Predictive validity of multiple-item versus single-item measures of the same constructs

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(Rossiter, John R.) (Bergkvist, Lars)

Advertising communications & promotion management

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(Rossiter, John R.)

Advertising and promotion management

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(Rossiter, John R.) (Percy, Larry)

Advertising communications & promotion management John R. Rossiter, Larry Percy

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(Rossiter, John R.) (Percy, Larry)