Faktor - Faktor yang Memengaruhi Loyalitas Pengikut seorang Influencer di Ins…

This study aims to find out how followers are loyal to influencers by reviewing the role of Interactivity on Authenticity, Brand Trust, and Emotional Attachment in building Loyalty. The samples studied were those who had followed influencers on Instagram for at least three months, who were domiciled in Indonesia and aged 18-34 years. The number of respondents who were collected in this study we…