Found 8 results for your keywords: author="Rust, Roland T."

Marketing Strategy and Wall Street: Nailing down Marketing's Impact

1
(Rust, Roland T.) (Srivastava, Rajendra K.) (Hanssens, Dominique M.)

Christine MoormanThe Role of Marketing

3
(Rust, Roland T.) (Moorman, Christine)

Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both?

1
(Dickson, Peter R.) (Rust, Roland T.) (Moorman, Christine)

Measuring Marketing Productivity: Current Knowledge and Future Directions

1
(Kumar, V.) (Rust, Roland T.) (Ambler, Tim) (Srivastava, Rajendra K.) (Carpenter, Gregory S.)

Return on Marketing: Using Customer Equity to Focus Marketing Strategy

1
(Zeithaml, Valarie A.) (Lemon, Katherine N.) (Rust, Roland T.)

Invited Commentaries on "Evolving to a New Dominant Logic for Marketing"

1
(Day, George S.) (Prahalad, C. K.) (Deighton, John) (Bolton, Ruth N. (ed.)) (Hunt, Shelby D.) (Gummesson, Evert) (Rust, Roland T.) (Narayandas, Das) (Shugan, Steven M.)

Driving customer equity: how customer lifetime value is reshaping corporate strategy

2
(Rust, Roland T.) (Valarie A. Zeithaml)

Feature fatigue: when product capabilities become too much of a good thing

1
(Rust, Roland T.) (Thompson, Debora Viana) (Hamilton, Rebecca W.)