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The Perils of Proactive Churn Prevntion Using Plan Recommendations: Evidence From a Field Experiment

(Iyengar, Raghuram) (Ascarza, Eva) (Schleicher, Martin)

JMR

(Keiningham, Timothy L.) (White, Katherine) (Huber, Joel) (Mittal, Vikas) (Mithas, Sunil) (Zhang, Yan) (Baumgartner, Hans) (Moreau, C. Page) (Aksoy, Lerzan) (Dahl, Darren W.) (Iyengar, Raghuram) (Groening, Christopher) (Musalem, Andres.) (MeiBner, Martin) (Engeset, Marit Gundersen) (Bagchi, Rajesh) (Ince, Elise Chandon) (Ascarza, Eva) (Schleicher, Martin) (Etkin, Jordan) (Sela, Aner) (Lariviere, Bart) (Yalcin Atakan) (Morgenson III, forrest V.) (Lin, Lily) (Ritchie, Robin J. B.) (Koenigstorfer, Joerg) (Reinart, Werner J.)