Found 4 results for your keywords: author="Schmitt, Bernd"

Marketing aesthetics: the strategic management of brands, identity and image

2
(Schmitt, Bernd)

Are Product returns a necessary evil? antecedents and consequences

1
(Schmitt, Bernd H.) (Brakus, J. Josko) (Zarantonello, Lia)

Marketing aesthetics: the strategic management of brands, identitiy, and image

2
(Schmitt, Bernd)

Experiential marketing how to get customer to sense, feel, think, act, and relate to your company…

1
(Schmitt, Bernd H.)