Found 3 results for your keywords: author="Sherry, John F."

Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning

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(Brown, Stephen) (Kozinets, Robert V.) (Sherry, John F.)

Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transform…

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(Sherry, John F.) (Carpenter, Gregory S.) (Gebhardt, Gary F.)

American girl and the brand gestalt: closing the loop on sociocultural branding research

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(Kozinets, Robert V.) (Sherry, John F.) (Diamond, Nina) (Muniz, Albert M.) (McGrath, Mary Ann) (Borghini, Stefania)