Found 5 results for your keywords: author="Shiv, Baba"

Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision Making.;Cost Consci…

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(Shiv, Baba) (Karmarkar, Uma R.) (Knutson, Brian.)

A Bite to whet the reward appetite: the influence of sampling on reward-seeking behaviors

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(Shiv, Baba) (Nowlis, Stephen M.) (Wadhwa, Monica)

The Influence of consumer distractions on the effectiveness of food-sampling programs

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(Shiv, Baba) (Nowlis, Stephen M.)

Ruminating about placebo effects of marketing actions

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(Shiv, Baba) (Carmon, Ziv) (Ariel, Dana)

Placebo efects of marketing actions : consumers may get what they pay for

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(Ariely, Dan) (Shiv, Baba) (Carmon, Ziv)