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Found 5 results for your keywords: author="Shiv, Baba"
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Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision Making.;Cost Consci…

1
(Shiv, Baba) (Karmarkar, Uma R.) (Knutson, Brian.)

A Bite to whet the reward appetite: the influence of sampling on reward-seeking behaviors

1
(Shiv, Baba) (Nowlis, Stephen M.) (Wadhwa, Monica)

The Influence of consumer distractions on the effectiveness of food-sampling programs

1
(Shiv, Baba) (Nowlis, Stephen M.)

Ruminating about placebo effects of marketing actions

1
(Shiv, Baba) (Carmon, Ziv) (Ariel, Dana)

Placebo efects of marketing actions : consumers may get what they pay for

1
(Ariely, Dan) (Shiv, Baba) (Carmon, Ziv)
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