Found 2 results for your keywords: author="Sinha, Indrajit"

Reference Price Research: Review and Propositions

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(Mazumdar, Tridib) (Raj, S.P.) (Sinha, Indrajit)

Revisiting the miles and snow strategic framework: uncovering interrelationships between strategi…

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(Benedetto, C. Anthony Di) (Sinha, Indrajit) (Desarbo, Wayne S.) (Song, Michael)