Found 4 results for your keywords: author="Sinha, Rajiv K."

Brand Communities and New Product Adoption: The Influence and Limits of Oppositional Loyalty

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(Sinha, Rajiv K.) (Thompson, Scott A.)

Preventing Digital Music Piracy: The Carrot or the Stick?

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(Sinha, Rajiv K.) (Mandel, Naomi)

Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performan…

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(Noble, Charles H.) (Sinha, Rajiv K.) (Kumar, Ajith)

The Adoption of radical manufacturing technologies and firm survival

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(Noble, Charles H.) (Sinha, Rajiv K.)