Found 5 results for your keywords: author="Sisodia, Rajendra"

Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, a…

1
(Sheth, Jagdish N.) (Kerin, Roger A.) (Brown, Stephen W.) (Webster, Frederick E.,Jr.) (Wilkie, William L.) (Staelin, Richard) (MacInnis, Deborah J.) (McAlister, Leigh) (Steenkamp, Jan) (Benedict E. M.) (Raju, Jagmohan S.) (Sisodia, Rajendra S.) (Bauerly, Ronald J.) (Johnson, Don T.) (Singh, Mandeep)

Revisiting marketing's lawlike generations

1
(Shenth, Jagdish N.) (Sisodia, Rajendra S.)

The rule of three: surviving and thriving in competitive markets

1
(Sheth, Jagdish) (Sisodia, Rajendra)

The Antecedents and consequences of customer-centric marketing

1
(Sheth, Jagdish N.) (Sisodia, Rajendra S.) (Sharma, Arun)

Revisiting marketing's lawlike generalizations

1
(Sheth, Jagdish N.) (Sisodia, Rajendra S.)