Found 3 results for your keywords: author="Skiera, Bernd"

Not All Fun and Games: Viral Marketing for Utilitarian Products

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(Skiera, Bernd) (Schulze, Christian) (Sch?ler, Lisa)

Customer equity: an integral part of financial reporting

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(Skiera, Bernd) (Villanueva, Julian) (Wiesel, Thorsten)

Paying too much and being happy about it: existence, causes, and consequences of tafiff-choice bi…

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(Lambrecht, Anja) (Skiera, Bernd)