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Found 2 results for your keywords: author="Slotegraaf, Rebecca J."
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The Impact of brand equity and innovation on the long-term effectiveness of promotions

1
(Pauwels, Koen) (Slotegraaf, Rebecca J.)

Cross-functional "coopetition": the simultaneous role of cooperation and competition within firms

1
(Luo, Xueming) (Slotegraaf, Rebecca J.) (Pan, Xing)
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