Found 3 results for your keywords: author="Srinivasan, Shuba"

New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry

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(Pauwels, Koen) (Silva-Risso, Jorge) (Srinivasan, Shuba) (Hanssens, Dominique M.)

Marketing and firm value: metrics, methods, findings, and future directions

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(Srinivasan, Shuba) (Hanssens, Donimique M.)

Demand-based pricing versus past-price dependence: a cost-benefit analysis

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(Pauwels, Koen) (Srinivasan, Shuba) (Nijs, Vincent)