Found 4 results for your keywords: author="Srinivasan, Shuba"

New products, sales promotions, and firm value: the case of the automobile industry

1
(Pauwels, Koen) (Silva-Risso, Jorge) (Srinivasan, Shuba) (Hanssens, Dominique M.)

Marketing and firm value: metrics, methods, findings, and future directions

1
(Srinivasan, Shuba) (Hanssens, Donimique M.)

Demand-based pricing versus past-price dependence: a cost-benefit analysis

1
(Pauwels, Koen) (Srinivasan, Shuba) (Nijs, Vincent)

New products, sales promotions, and firm value: the case of the automobile industry

1
(Pauwels, Koen) (Silva-Risso, Jorge) (Srinivasan, Shuba) (Hanssens, Dominique M.)