Found 8 results for your keywords: author="Srivastava, Rajendra K."

Marketing Strategy and Wall Street: Nailing down Marketing's Impact

1
(Rust, Roland T.) (Srivastava, Rajendra K.) (Hanssens, Dominique M.)

Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?

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(Srivastava, Rajendra K.) (Bharadwaj, Sundar G.) (Bahadir, S. Cem)

Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Market…

3
(Shervani, Tasadduq) (Srivastava, Rajendra K.) (Fathey, Liam)

The Integrated Networks Model: Explaining Resource Allocations in Network Markets

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(Shervani, Tasadduq) (Srivastava, Rajendra K.) (Frels, Judy K.)

Measuring Marketing Productivity: Current Knowledge and Future Directions

1
(Kumar, V.) (Rust, Roland T.) (Ambler, Tim) (Srivastava, Rajendra K.) (Carpenter, Gregory S.)

Market-based assets and shareholder value: a framework for analysis

1
(Fahey, Liam) (Srivastava, Rajendra K.) (Shervani, Tasadduq A.)

Market-based assets and shareholder value: a framework for analysis

1
(Shervani, Tasadduq) (Srivastava, Rajendra K.) (Fathey, Liam)

Factors influencing the likelihood of customer defection: the role of consumer knowledge

1
(Srivastava, Rajendra K.) (Capraro, Anthony J.) (Broniarczyk, Susan)