Found 5 results for your keywords: author="Staelin, Richard"

A Customer Relationship Management Roadmap: What Is Known, Potential Pitfalls, and Where to Go

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(Staelin, Richard) (Boulding, William) (Ehret, Michael) (Johnston, Wesley J.)

Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, a…

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(Sheth, Jagdish N.) (Kerin, Roger A.) (Brown, Stephen W.) (Webster, Frederick E.,Jr.) (Wilkie, William L.) (Staelin, Richard) (MacInnis, Deborah J.) (McAlister, Leigh) (Steenkamp, Jan-Benedict E. M.) (Raju, Jagmohan S.) (Sisodia, Rajendra S.) (Bauerly, Ronald J.) (Johnson, Don T.) (Singh, Mandeep)

Stuck in the Past: Why Managers Persist with New Product Failures

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(Staelin, Richard) (Boulding, William) (Biyalogorsky, Eyal)

How to attract customers by giving them the short end of the stick

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(Staelin, Richard) (Lo, Alison K.C.) (Lynch, John G.)

The Better they are, the more they give: trade promotions of consumer durables

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(Bruce, Norris) (Desai, Preyas S.) (Staelin, Richard)