Found 6 results for your keywords: author="Staelin Richard"

The Better They Are, the More They Give: Trade Promotions of Consumer Durables

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(Bruce Norris) (Desai S. , Preyas) (Staelin Richard)

A Customer Relationship Management Roadmap: What Is Known, Potential Pitfalls, and Where to Go

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(Staelin, Richard) (Boulding, William) (Ehret, Michael) (Johnston, Wesley J.)

Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, a…

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(Sheth, Jagdish N.) (Kerin, Roger A.) (Brown, Stephen W.) (Webster, Frederick E.,Jr.) (Wilkie, William L.) (Staelin, Richard) (MacInnis, Deborah J.) (McAlister, Leigh) (Steenkamp, Jan) (Benedict E. M.) (Raju, Jagmohan S.) (Sisodia, Rajendra S.) (Bauerly, Ronald J.) (Johnson, Don T.) (Singh, Mandeep)

Stuck in the Past: Why Managers Persist with New Product Failures

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(Staelin, Richard) (Boulding, William) (Biyalogorsky, Eyal)

How to attract customers by giving them the short end of the stick

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(Staelin, Richard) (Lo, Alison K.C.) (Lynch, John G.)

The Better they are, the more they give: trade promotions of consumer durables

1
(Bruce, Norris) (Desai, Preyas S.) (Staelin, Richard)