Found 12 results for your keywords: author="Steenkamp, Jan-Benedict E.M."

How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe

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(Dekimpe, Marnik G.) (Steenkamp, Jan-Benedict E.M.) (Lamey, Lien) (Deleersnyder, Barbara)

Make, buy, or ally: a transaction cost theory meta-analysis

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(Kumar, Nirmalya) (Geyskens, Inge) (Steenkamp, Jan-Benedict E.M.)

A meta-analysis of satisfaction in marketing channel relationships

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(Geyskens, Inge) (Steenkamp, Jan-benedict E.M. Kumar, Nirmalya)

Price and Advertising Effectiveness over the Business Cycle.

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(Van Heerde, Harald J.) (Dekimpe, Marnik G.) (Steenkamp, Jan-Benedict E.M.) (Gijsenberg, Maarten J.)

Quantifying Under- an Overreporting in Surveys Through a Dual-Questioning-Technique Design

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(Steenkamp, Jan-Benedict E.M.) (Jong, Martijn G. De) (Fox, Jean-Paul)

The Role of national culture in advertising's sensitivity to business cycles: an investigation ac…

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(Dekimpe, Marnik G.) (Steenkamp, Jan-Benedict E.M.) (Deleersnyder, Barbara) (Leeflang, Peter S.H.)

Private-label use and store loyalty

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(Pauwels, Koen) (Ailawadi, Kusum L.) (Steenkamp, Jan-Benedict E.M.)

Dancing with a giant: the effect of Wal-Mart's entry into the United Kingdom on the performance o…

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(Dekimpe, Marnik G.) (Steenkamp, Jan-Benedict E.M.) (Gielens, Katrijn) (De Gucht, Linda M. van)

Effect of service transition strategies on firm value

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(Palmatier, Robert W.) (Steenkamp, Jan-Benedict E.M.) (Fang, Eric)

Using item response theory to measure extreme response style in marketing research: a global inve…

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(Baumgartner, Hans) (Steenkamp, Jan-Benedict E.M.) (Jong, Martijn G. De) (Fox, Jean-Paul)

Customer loyalty to whom? managing the benefits and risks of salesperson-owned loyalty

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(Palmatier, Robert W.) (Steenkamp, Jan-Benedict E.M.) (Scheer, Lisa K)

An Extended paradigm for measurement analysis of marketing constructs applicable to panel data

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(Baumgartner, Hans) (Steenkamp, Jan-Benedict E.M.)