Found 12 results for your keywords: author="Steenkamp, Jan-Benedict E.M."

A meta-analysis of satisfaction in marketing channel relationships

1
(Geyskens, Inge) (Steenkamp, Jan-benedict E.M. Kumar, Nirmalya)

Price and Advertising Effectiveness over the Business Cycle.

1
(Van Heerde, Harald J.) (Dekimpe, Marnik G.) (Steenkamp, Jan-Benedict E.M.) (Gijsenberg, Maarten J.)

Quantifying Under- an Overreporting in Surveys Through a Dual-Questioning-Technique Design

1
(Steenkamp, Jan-Benedict E.M.) (Jong, Martijn G. De) (Fox, Jean-Paul)

The Role of national culture in advertising's sensitivity to business cycles: an investigation ac…

1
(Dekimpe, Marnik G.) (Steenkamp, Jan-Benedict E.M.) (Deleersnyder, Barbara) (Leeflang, Peter S.H.)

Private-label use and store loyalty

1
(Pauwels, Koen) (Ailawadi, Kusum L.) (Steenkamp, Jan-Benedict E.M.)

Dancing with a giant: the effect of Wal-Mart's entry into the United Kingdom on the performance o…

1
(Dekimpe, Marnik G.) (Steenkamp, Jan-Benedict E.M.) (Gielens, Katrijn) (De Gucht, Linda M. van)

Effect of service transition strategies on firm value

1
(Palmatier, Robert W.) (Steenkamp, Jan-Benedict E.M.) (Fang, Eric)

Using item response theory to measure extreme response style in marketing research: a global inve…

1
(Baumgartner, Hans) (Steenkamp, Jan-Benedict E.M.) (Jong, Martijn G. De) (Fox, Jean-Paul)

Customer loyalty to whom? managing the benefits and risks of salesperson-owned loyalty

1
(Palmatier, Robert W.) (Steenkamp, Jan-Benedict E.M.) (Scheer, Lisa K)

How business cycles contribute to private-label success: evidence from the United States and Europe

1
(Dekimpe, Marnik G.) (Steenkamp, Jan-Benedict E.M.) (Lamey, Lien) (Deleersnyder, Barbara)

An Extended paradigm for measurement analysis of marketing constructs applicable to panel data

1
(Baumgartner, Hans) (Steenkamp, Jan-Benedict E.M.)

Make, buy, or ally: a transaction cost theory meta-analysis

1
(Kumar, Nirmalya) (Geyskens, Inge) (Steenkamp, Jan-Benedict E.M.)