Found 16 results for your keywords: author="Steenkamp, Jan-Benedict E.M."

Quantifying Under- and Overreporting in Surveys Through a Dual-Questioning-Technique Design

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(Steenkamp, Jan) (Benedict E.M.) (Jong, Martijn G. De) (Fox, Jean) (Paul)

Private-Label Use and Store Loyalty

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(Pauwels, Koen) (Ailawadi, Kusum L.) (Steenkamp, Jan) (Benedict E.M.)

How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe

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(Dekimpe, Marnik G.) (Steenkamp, Jan) (Benedict E.M.) (Lamey, Lien) (Deleersnyder, Barbara)

Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, a…

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(Sheth, Jagdish N.) (Kerin, Roger A.) (Brown, Stephen W.) (Webster, Frederick E.,Jr.) (Wilkie, William L.) (Staelin, Richard) (MacInnis, Deborah J.) (McAlister, Leigh) (Steenkamp, Jan) (Benedict E. M.) (Raju, Jagmohan S.) (Sisodia, Rajendra S.) (Bauerly, Ronald J.) (Johnson, Don T.) (Singh, Mandeep)

How Country Characteristics Affect the Perceived Value of Web Sites

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(Geyskens, Inge) (Steenkamp, Jan) (Benedict E. M.)

Make, buy, or ally: a transaction cost theory meta-analysis

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(Kumar, Nirmalya) (Geyskens, Inge) (Steenkamp, Jan) (Benedict E.M.)

Dancing with a giant: the effect of Wal-Mart's entry into the United Kingdom on the performance o…

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(Dekimpe, Marnik G.) (Steenkamp, Jan) (Benedict E.M.) (Gielens, Katrijn) (De Gucht, Linda M. van)

A meta-analysis of satisfaction in marketing channel relationships

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(Geyskens, Inge) (Steenkamp, Jan) (benedict E.M. Kumar, Nirmalya)

Don't be undersold!

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(Kumar, Nirmalya) (Steenkamp, Jan) (Benedict E. M.)

Price and Advertising Effectiveness over the Business Cycle.

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(Van Heerde, Harald J.) (Dekimpe, Marnik G.) (Steenkamp, Jan) (Benedict E.M.) (Gijsenberg, Maarten J.)

The Role of national culture in advertising's sensitivity to business cycles: an investigation ac…

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(Dekimpe, Marnik G.) (Steenkamp, Jan) (Benedict E.M.) (Deleersnyder, Barbara) (Leeflang, Peter S.H.)

A Review and evaluation of meta-analysis practices in management research

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(Geyskens, Inge) (Krishnan, Rekha) (Steenkamp, Jan) (Benedict E. M.) (Cunha, Paulo V.)

Customer loyalty to whom? managing the benefits and risks of salesperson-owned loyalty

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(Palmatier, Robert W.) (Steenkamp, Jan) (Benedict E.M.) (Scheer, Lisa K)

An Extended paradigm for measurement analysis of marketing constructs applicable to panel data

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(Baumgartner, Hans) (Steenkamp, Jan) (Benedict E.M.)

Effect of service transition strategies on firm value

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(Palmatier, Robert W.) (Steenkamp, Jan) (Benedict E.M.) (Fang, Eric)

Using item response theory to measure extreme response style in marketing research: a global inve…

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(Baumgartner, Hans) (Steenkamp, Jan) (Benedict E.M.) (Jong, Martijn G. De) (Fox, Jean) (Paul)