Found 8 results for your keywords: author="Stremersch, Stefan"

Modeling global spillover of new product takeoff

1
(Stremersch, Stefan) (Fok, Dennis) (Everdingen, Yvonne Van)

Marketing of the life sciences: a new framework and research agenda for a nascent field

1
(Stremersch, Stefan) (Dyck, Walter Van)

The Effect of superstar software on hardware sales in system markets

1
(Stremersch, Stefan) (Binken, Jeroen L. G.)

The Quest for citations: drivers of article impact

1
(Stremersch, Stefan) (Verhoef, Peter C.) (Verniers, Isabel)

Indirect network effects in new product growth

1
(Franses, Philip Hans) (Stremersch, Stefan) (Tellis, Gerard J.) (Binken, Jeroen L.G.)

Strategic bundling of products and prices: a new synthesis for marketing

1
(Stremersch, Stefan) (Tellis, Gerard J.)

Customizing complex products: when should the vendor take control?

1
(Ghosh, Mrinal) (Stremersch, Stefan) (Dutta, Shantanu)

Marketing mass-customized products: striking a balance between utility and complexity

1
(Dellaert, Benedict G.C.) (Stremersch, Stefan)