Found 11 results for your keywords: author="Stremersch Stefan"

Marketing Mass-Customized Products: Striking a Balance Between Utility and Complexity

1
(Stremersch, Stefan) (Dellaert G. C. Benedict)

Marketing Mass-Customized Products: Striking a Balance between Utility and Complexity

1
(Stremersch Stefan) (Dellaert G. C. Benedict)

Buying Modular Systems in Technology-Intensive Markets

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(Stremersch Stefan) (Weiss M. Allen) (Dellaert G. C. Benedict) (Frambach T. Ruud)

The Effect of Superstar Software on Hardware Sales in System Markets

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(Stremersch, Stefan) (Binken, Jeroen L. G.)

The Quest for Citations: Drivers of Article Impact

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(Stremersch, Stefan) (Verhoef, Peter C.) (Verniers, Isabel)

Indirect Network Effects in New Product Growth

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(Franses, Philip Hans) (Stremersch, Stefan) (Tellis, Gerard J.) (Binken, Jeroen L.G.)

Strategic Bundling of Products and Prices: A New Synthesis for Marketing

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(Stremersch, Stefan) (Tellis, Gerard J.)

Modeling global spillover of new product takeoff

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(Stremersch, Stefan) (Fok, Dennis) (Everdingen, Yvonne Van)

Marketing mass-customized products: striking a balance between utility and complexity

1
(Dellaert, Benedict G.C.) (Stremersch, Stefan)

Marketing of the life sciences: a new framework and research agenda for a nascent field

1
(Stremersch, Stefan) (Dyck, Walter Van)

Customizing complex products: when should the vendor take control?

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(Ghosh, Mrinal) (Stremersch, Stefan) (Dutta, Shantanu)