Found 4 results for your keywords: author="Swaminathan, Vanitha"

Strategic brand management : building, measuring, and managing brand equity 5th

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(Keller, Kevin Lane) (Swaminathan, Vanitha)

Marketing alliances, firm networks, and firm value creation

1
(Moorman, Christine) (Swaminathan, Vanitha)

Factors influencing partner selection in strategic alliances: the moderating role of alliance con…

1
(Swaminathan, Vanitha) (Shah, Reshma H.)

Value creation following merger and acquisition announcements: the role of strategic emphasis ali…

1
(Swaminathan, Vanitha) (Murshed, Feisal) (Hulland, John)