Found 7 results for your keywords: author="Tellis, Gerard"

Which ad works, when, where, and how often? Modeling the effects of direct television advertising

1
(Tellis, Gerard J.) (Chandy, Rajesh K. Thaivanich, Pattana)

Does Quality win? network effects versus quality in high-tech markets

1
(Tellis, Gerard J.) (Yin, Eden) (Niraj, Rakesh)

Drivers of success for market entry into China and India

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(Johnson, Joseph) (Tellis, Gerard)

Indirect network effects in new product growth

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(Franses, Philip Hans) (Stremersch, Stefan) (Tellis, Gerard J.) (Binken, Jeroen L.G.)

Strategic bundling of products and prices: a new synthesis for marketing

1
(Stremersch, Stefan) (Tellis, Gerard J.)

Does the internet promote better consumer decisions? the case of name-your-own-price auctions

1
(Tellis, Gerard J.) (Spann, Martin)

Technological evolution and radical innovation

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(Sood, Ashish) (Tellis, Gerard J.)