Found 4 results for your keywords: author="Thomas, Jacquelyn S."

Managing Marketing Communications with Multichannel Customers

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(Thomas, Jacquelyn S.) (Sullivan, Ursula Y.)

Balancing Acquisition and Retention Resources to Maximize Customer Profitability

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(Kumar, V.) (Thomas, Jacquelyn S.) (Reinartz, Werner)

Recapturing lost customers

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(Blattberg, Robert C.) (Thomas, Jacquelyn S.) (Fox, Edward J.)

Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, G…

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(Blattberg, Robert C.) (Getz, Gary) (Thomas, Jacquelyn S.)