Found 5 results for your keywords: author="Thomas, Jacquelyn S."

Balancing acquisition and retention resources to maximize customer profitability

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(Thomas, Jacquelyn S.) (Reinartz, Werner)

Balancing acquisition and retention resources to maximize customer profitability

1
(Thomas, Jacquelyn S.) (Reinartz, Werner)

Managing marketing communications with multichannel customers

1
(Thomas, Jacquelyn S.) (Sullivan, Ursula Y.)

Recapturing lost customers

1
(Blattberg, Robert C.) (Thomas, Jacquelyn S.) (Fox, Edward J.)

Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, G…

0
(Blattberg, Robert C.) (Getz, Gary) (Thomas, Jacquelyn S.)