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Ditemukan 2 dari pencarian Anda melalui kata kunci: author="Townsend, Claudia"
cover
Journal of Marketing
Grewal, DhruvFerris, Gerald R.Roggeveen, Anne L.Basuroy, SumanChatterjee, SubimalHennig-Thurau, ThorstenWieseke, JanGunturkun, PascalSchons, Laura MarieTownsend, ClaudiaCaldieraro, FabioKocher, BrunoBolander, Willy.Satornino, Cinthia B.Hughes, Douglas E.Haumann, TillKrishnan, R.Kao, Ling-JingCunha Jr. MarcusHeathe, Timothy B.Kim, JunghanLakshmanan, Arun.

Altough the study of salesperson performance traditionally has focused on salespeople's activities and relationships with consumers, scholars recently have proposed that salespeople's intraorganizational relationships and activities also play a vital role in driving sales performance..Printed Journal

Edisi
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ISBN/ISSN
222429
Deskripsi Fisik
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Judul Seri
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No. Panggil
JOM7906
cover
The Impact of Dynamic Presentation Format on Consumer Preferences for Hedonic…
Grewal, DhruvRoggeveen, Anne LTownsend, ClaudiaKrishnan, R

Manufacturers and online retailers are readily availing themselves of new technologies to present their merchandise using a variety of formats, including static (still image) and dynamic (video) portrayal. Building on vividness theory, the authors propose and demonstrate that presenting products and services using a dynamic visual format enhances consumer preference for hedonic options and will…

Edisi
-
ISBN/ISSN
222429
Deskripsi Fisik
-
Judul Seri
-
No. Panggil
JM7906