Found 3 results for your keywords: author="Valenzuela, Ana"

Contingent response to self-customization procedures: implications for decision satisfaction and …

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(Dhar, Ravi) (Valenzuela, Ana) (Zettelmeyer, Florian)

Brands as signals: a cross-country validation study

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(Erdem, Tulin) (Valenzuela, Ana) (Swait, Joffre)

Performance of store brands: a cross-country analysis of consumer store-brand preferences, percep…

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(Zhao, Ying) (Erdem, Tulin) (Valenzuela, Ana)