Found 4 results for your keywords: author="Van Heerde, Harald J."

Price and Advertising Effectiveness over the Business Cycle.

1
(Van Heerde, Harald J.) (Dekimpe, Marnik G.) (Steenkamp, Jan-Benedict E.M.) (Gijsenberg, Maarten J.)

Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises

1
(Van Heerde, Harald J.) (Cleeren, Kathleen) (Dekimpe, Marnik)

Marketing models and the Lucas critique

1
(Van Heerde, Harald J.) (Dekimpe, Marnik G.) (Putsis JR, William P.)

New empirical generations on the determinants of price

1
(Bijmolt, Tammo H.A.) (Van Heerde, Harald J.) (Pieters, Rik G.M.)