Found 4 results for your keywords: author="Varadarajan, P. Rajan"

Marketing strategy: an assessment of the state of the field and outlook

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(Jayachandran, Satish) (Varadarajan, P. Rajan)

Marketing strategy: an assessment of the state of the field and outlook

1
(Jayachandran, Satish) (Varadarajan, P. Rajan)

Marketing strategy: an assessment of the state of the field and outlook

1
(Jayachandran, Satish) (Varadarajan, P. Rajan)

Market situation interpretation and response: the role of cognitive style, organizational culture…

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(White, J. Chris) (Varadarajan, P. Rajan) (Dacin, Peter A.)