Found 7 results for your keywords: author="Venkatesan, Rajkumar"

A Customer lifetime value framework for cuntomer selection and resource allocation strategy

1
(Kumar, V) (Venkatesan, Rajkumar)

A Customer lifetime value framework for customer selection and resource allocation strategy

1
(Kumar, V.) (Venkatesan, Rajkumar)

Performance implications of adopting a customer-focused sales campaign

1
(Kumar, V.) (Reinartz, Werner) (Venkatesan, Rajkumar)

Optimal customer relationship management using Bayesian decision theory: an application for custo…

1
(Kumar, V.) (Venkatesan, Rajkumar) (Bohling, Timothy)

Multichannel shopping: causes and consequences

1
(Kumar, V.) (Venkatesan, Rajkumar) (Ravishanker, Nalini)

Multichannel shopping: causes and consequences

1
(Kumar, V.) (Venkatesan, Rajkumar) (Ravishanker, Nalini)

A Customer lifetime value framework for customer selection and resource allocation strategy

1
(Kumar, V.) (Venkatesan, Rajkumar)