Found 4 results for your keywords: author="Venkatesan, Rajkumar"

Multichannel Shopping: Causes and Consequences

1
(Kumar, V.) (Venkatesan, Rajkumar) (Ravishanker, Nalini)

A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy

1
(Kumar, V.) (Venkatesan, Rajkumar)

Performance implications of adopting a customer-focused sales campaign

1
(Kumar, V.) (Reinartz, Werner) (Venkatesan, Rajkumar)

Optimal customer relationship management using Bayesian decision theory: an application for custo…

1
(Kumar, V.) (Venkatesan, Rajkumar) (Bohling, Timothy)