Found 10 results for your keywords: author="Verhoef, Peter C."

Understanding the Marketing Department's Influence within the Firm

1
(Verhoef, Peter C.) (Leeflang, Peter S.H.)

Critical Incidents and the Impact of Satisfaction on Customer Share

1
(Verhoef, Peter C.) (Doorn, Jenny van)

Expanding Business-to-Business Customer Relationships: Modeling the Customer's Upgrade Decision

1
(Lemon, Katherine N.) (Verhoef, Peter C.) (Bolton, Ruth N.)

The Quest for Citations: Drivers of Article Impact

1
(Stremersch, Stefan) (Verhoef, Peter C.) (Verniers, Isabel)

Marketing Communication Drivers of Adoption Timing of a New E-Service among Existing Customers

1
(Verhoef, Peter C.) (Prins, Remco)

Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Cu…

1
(Verhoef, Peter C.)

The Theoritical underpinnings of customer asset management: a framework and propositions for futu…

1
(Lemon, Katherine N.) (Verhoef, Peter C.) (Bolton, Ruth)

The Theoretical underpinnings of customer asset management: a framework and propositions for the …

1
(Lemon, Katherine N.) (Verhoef, Peter C.) (Bolton, Ruth N.)

The Short- and long-term impact of an assortment reduction on category sales

1
(Verhoef, Peter C.) (Fok, Dennis) (Sloot, Laurens M.)

Selective sampling for binary choice models

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(Franses, Philip Hans) (Donkers, Bas) (Verhoef, Peter C.)