Found 9 results for your keywords: author="Verhoef, Peter C."

The Theoritical underpinnings of customer asset management: a framework and propositions for futu…

1
(Lemon, Katherine N.) (Verhoef, Peter C.) (Bolton, Ruth)

The Theoretical underpinnings of customer asset management: a framework and propositions for the …

1
(Lemon, Katherine N.) (Verhoef, Peter C.) (Bolton, Ruth N.)

Understanding the marketing department's influence within the firm

1
(Verhoef, Peter C.) (Leeflang, Peter S.H.)

Critical incidents and the impact of satisfaction on customer share

1
(Verhoef, Peter C.) (Doorn, Jenny van)

The Quest for citations: drivers of article impact

1
(Stremersch, Stefan) (Verhoef, Peter C.) (Verniers, Isabel)

Marketing communication drivers of adoption timing of a new e-service among existing customers

1
(Verhoef, Peter C.) (Prins, Remco)

The Short- and long-term impact of an assortment reduction on category sales

1
(Verhoef, Peter C.) (Fok, Dennis) (Sloot, Laurens M.)

Understanding the effect of customer relationship management efforts on customer retention and cu…

1
(Verhoef, Peter C.)

Selective sampling for binary choice models

1
(Franses, Philip Hans) (Donkers, Bas) (Verhoef, Peter C.)