Found 2 results for your keywords: author="Villanueva, Julian"

Customer equity: an integral part of financial reporting

1
(Skiera, Bernd) (Villanueva, Julian) (Wiesel, Thorsten)

The Impact of marketing-induced versus word-of-mouth customer acquisition on customer equity growth

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(Hanssens, Dominique M.) (Villanueva, Julian) (Yoo, Shijin)