Found 2 results for your keywords: author="Volckner, Frasziska"

The Double-Edged Sword of Foreign Brand Names for Companies from Emerging Countries

1
(Volckner, Frasziska) (Melnyk, Valentyna) (Klein, Kristina)

Drivers of Brand Extension Success

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(Volckner, Frasziska) (Sattler, Henrik)