Found 4 results for your keywords: author="Vorhies, Douglas W."

Product-market strategy and the marketing capabilities of the firm: impact on market effectivenes…

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(Vorhies, Douglas W.) (Morgan, Robert E.) (Autry, Chad W.)

Market orientation, marketing capabilities, and firm performance

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(Mason, Charlotte H.) (Morgan, Neil A.) (Vorhies, Douglas W.)

A configuration theory assessment of marketing organization fit with business strategy and its re…

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(Morgan, Neil A.) (Vorhies, Douglas W.)

Benchmarking marketing capabilities for sustainable competitive advantage

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(Morgan, Neil A.) (Vorhies, Douglas W.)