Found 11 results for your keywords: author="Wedel, Michel"

Heterogeneous Conjoint Choice Designs

1
(Sandor, Zsolt) (Wedel, Michel)

Heterogeneous Conjoint Choice Designs

1
(Wedel Michel) (Sándor Zsolt ,)

Why Do Consumers Stop Viewing Television Commercials? Two Experiments on the Influence of Moment-…

1
(Elpers L. C. M. Woltman Elpers Josephine) (Wedel Michel) (Pieters G. M. Rik)

Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects

1
(Wedel, Michel) (Pieters, Rik)

Split questionnaire design for massive surveys

1
(Wedel, Michel) (Adiguzel, Feray)

The Effectiveness of customized promotions in online and offline stores

1
(Wedel, Michel) (Jie Zhang)

Sales effects of attention to feature advertisements: a Bayesian mediation analysis

1
(Wedel, Michel) (Zhang, Jie) (Pieters, Rik)

Heterogeneous conjoint choice designs

1
(Sandor, Zsolt) (Wedel, Michel)

Leveraging missing ratings to improve online recommendation systems

1
(Wedel, Michel) (Ying, Yuanping) (Feinberg, Fred)

Analyzing brand competition across subcategories

1
(Wedel, Michel) (Zhang, Jie)

Why do consumers stop viewing television commercials? two experiments on the influence of moment …

1
(Pieters, Rik G.M.) (Wedel, Michel) (Elpers, Josephine L.C.M. Woltman)