Found 8 results for your keywords: author="Wedel, Michel"

Sales effects of attention to feature advertisements: a Bayesian mediation analysis

1
(Wedel, Michel) (Zhang, Jie) (Pieters, Rik)

The Effectiveness of customized promotions in online and offline stores

1
(Wedel, Michel) (Jie Zhang)

Split questionnaire design for massive surveys

1
(Wedel, Michel) (Adiguzel, Feray)

Leveraging missing ratings to improve online recommendation systems

1
(Wedel, Michel) (Ying, Yuanping) (Feinberg, Fred)

Attention capture and transfer in advertising: brand, pictorial, and text-size effects

1
(Wedel, Michel) (Pieters, Rik)

Why do consumers stop viewing television commercials? two experiments on the influence of moment …

1
(Pieters, Rik G.M.) (Wedel, Michel) (Elpers, Josephine L.C.M. Woltman)

Analyzing brand competition across subcategories

1
(Wedel, Michel) (Zhang, Jie)

Heterogeneous conjoint choice designs

1
(Sandor, Zsolt) (Wedel, Michel)