Found 4 results for your keywords: author="Weiss, Allen"

Marketing in Technology-Intensive Markets: Toward a Conceptual Framework

3
(John, George) (Dutta, Shantanu) (Weiss, Allen M.)

Marketing champions : Practical strategies for improving marketing's power, influence, and busine…

3
(Stewart, David W.) (Young, Roy A) (Weiss, Allen M.)

Listening to strangers: whose responses are valuable, how valuable are they, and why?

1
(MacInnis, Deborah J.) (Weiss, Allen M.) (Lurie, Nicholas H.)

Moving from free to fee: how online firms market to change their business model successfully

1
(Pauwels, Koen) (Weiss, Allen)