Found 3 results for your keywords: author="Weiss, Allen M."

Marketing champions : Practical strategies for improving marketing's power, influence, and busine…

3
(Stewart, David W.) (Young, Roy A) (Weiss, Allen M.)

Listening to strangers: whose responses are valuable, how valuable are they, and why?

1
(MacInnis, Deborah J.) (Weiss, Allen M.) (Lurie, Nicholas H.)

Marketing in technology-intensive markets: toward a conceptual framework

1
(John, George) (Dutta, Shantanu) (Weiss, Allen M.)