Ditapis dengan
Engaging Costumer in Coproduction Processes : How Value-Enhancing And Intensi…
Coproduction offering, in which costumers engage in the production of goods and services, ar ubiquitous (e,g., ready-to-assemble products, self-services technologies)..Printed Journal
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- ISBN/ISSN
- 222429
- Deskripsi Fisik
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- Judul Seri
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- No. Panggil
- JM7906
My Reflections on Publishing in Journal of Marketing
My term as the Editor in Chief (EIC) of journal of marketing (JM) has thus far been highly rewarding.;My term as the Editor in Chief (EIC) of journal of marketing (JM) has thus far been highly rewarding..Printed Journal;
- Edisi
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- ISBN/ISSN
- 222429
- Deskripsi Fisik
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- Judul Seri
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- No. Panggil
- JOM8001
Journal of Marketing
Altough the study of salesperson performance traditionally has focused on salespeople's activities and relationships with consumers, scholars recently have proposed that salespeople's intraorganizational relationships and activities also play a vital role in driving sales performance..Printed Journal
- Edisi
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- ISBN/ISSN
- 222429
- Deskripsi Fisik
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- Judul Seri
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- No. Panggil
- JOM7906
Warm Glow or Extra Charge? The Ambivalent Effect of Corporate Social Responsi…
Prior research has firmly established that consumers draw benefits from a firm?s engagement in corporate social responsibility (CSR), especially the feeling of a ?warm glow.? These benefits positively affect several desirable outcomes, such as willingness to pay and customer loyalty. The authors propose that consumers do not blindly perceive benefits from a firm?s CSR engagement but tend to sus…
- Edisi
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- ISBN/ISSN
- 222429
- Deskripsi Fisik
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- Judul Seri
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- No. Panggil
- JM8001
Engaging Customers in Coproduction Processes: How Value-Enhancing and Intensi…
Coproduction offerings, in which customers engage in the production of goods and services, are ubiquitous (e.g., ready-to-assemble products, self-service technologies). However, although previous research has predominantly identified beneficial aspects of coproduction in contrast to traditional firm production, the pivotal role of coproduction intensity within coproduction processes has largely…
- Edisi
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- ISBN/ISSN
- 222429
- Deskripsi Fisik
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- Judul Seri
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- No. Panggil
- JM7906
The Worth of product placement in successful films: an event study analysis
As a result of the diminishing effectiveness of broadcast advertising, firms are increasingly turning to product placements in films and television to promote their products. A growing stream of product placement research has conducted surveys of consumer and practitioner views on the practice and experiments to gauge product placement's impact on brand awareness, attitudes, and purchase intent…
- Edisi
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- ISBN/ISSN
- 222429
- Deskripsi Fisik
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- Judul Seri
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- No. Panggil
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The Role of leaders in internal marketing
There is little empirical research on internal marketing despite its intuitive appeal and anecdotal accounts of its benefits. Adopting a social identity theory perspective, the authors propose that internal marketing is fundamentally a process in which leaders instill into followers a sense of oneness with the organization, formally known as "organizational identification" (OI). The authors tes…
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- ISBN/ISSN
- 222429
- Deskripsi Fisik
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- Judul Seri
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- No. Panggil
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Social identity and the service-profit chain
The conventional service-profit chain (SPC) proposes that a firm's financial performance can be improved through a path that connects employee satisfaction, customer orientation, customer satisfaction, and customer loyalty. In this article, a complementary SPC that is built on both a conventional path and a social identity-based path is introduced. The latter SPC path centrally builds on custom…
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- ISBN/ISSN
- 222429
- Deskripsi Fisik
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- Judul Seri
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- No. Panggil
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