Found 8 results for your keywords: author="Wieseke, Jan"

Engaging Costumer in Coproduction Processes : How Value-Enhancing And Intensity-Reducing Communic…

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(Wieseke, Jan) (Gunturkun, Pascal) (Schons, Laura Marie) (Haumann, Till)

My Reflections on Publishing in Journal of Marketing

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(Kumar, V.) (Katsikeas, Constantine S.) (Cote, Joseph A.) (Kannan, P.K.) (Wieseke, Jan) (Bezawada, Ram) (Bolander, Willy) (Schons, Laura Marie) (Kumar, Ashish) (Habel, Johannes) (Alavi, Sascha) (Rishika, Rishika, Janakiraman, Ramkumar) (Mishra, saurabh, Modi, Sachin B.) (Chang, Woojung) (Taylor, Steven A.) (Menguc, Bulent) (Auh, Seigyoung) (Jung, Yeon Sung) (Ploufee, Christopher R.) (Hochstein, Bryan.)

Journal of Marketing

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(Grewal, Dhruv) (Ferris, Gerald R.) (Roggeveen, Anne L.) (Basuroy, Suman) (Chatterjee, Subimal) (Hennig-Thurau, Thorsten) (Wieseke, Jan) (Gunturkun, Pascal) (Schons, Laura Marie) (Townsend, Claudia) (Caldieraro, Fabio) (Kocher, Bruno) (Bolander, Willy.) (Satornino, Cinthia B.) (Hughes, Douglas E.) (Haumann, Till) (Krishnan, R.) (Kao, Ling-Jing) (Cunha Jr. Marcus) (Heathe, Timothy B.) (Kim, Junghan) (Lakshmanan, Arun.)

Warm Glow or Extra Charge? The Ambivalent Effect of Corporate Social Responsibility Activities on…

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(Wieseke, Jan) (Schons, Laura Marie) (Habel, Johannes) (Alavi, Sascha)

Engaging Customers in Coproduction Processes: How Value-Enhancing and Intensity-Reducing Communic…

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(Wieseke, Jan) (Haumman, Till) (Gunturkun, Pascal) (Schons, Laura Marie)

The Worth of product placement in successful films: an event study analysis

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(Homburg, Christian) (Wieseke, Jan) (Bornemann, Torsten)

The Role of leaders in internal marketing

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(Ahearne, Michael) (Dick, Rolf Van) (Wieseke, Jan) (Lam, Son K.)

Social identity and the service-profit chain

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(Homburg, Christian) (Hoyer, Wayne D.) (Wieseke, Jan)