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Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, a…
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(Sheth, Jagdish N.) (Kerin, Roger A.) (Brown, Stephen W.) (Webster, Frederick E.,Jr.) (Wilkie, William L.) (Staelin, Richard) (MacInnis, Deborah J.) (McAlister, Leigh) (Steenkamp, Jan) (Benedict E. M.) (Raju, Jagmohan S.) (Sisodia, Rajendra S.) (Bauerly, Ronald J.) (Johnson, Don T.) (Singh, Mandeep)
Marketing's Contributions to Society
3
(Wilkie, William L.) (Moore, Elizabeth S.)
Passing the Torch: Intergenerational Influences as a Source of Brand Equity
1
(Wilkie, William L.) (Moore, Elizabeth S.) (Lutz, Richard J.)
Rain man or pied piper? Moving business schools beyond media rankings with mass customization and…
1
(Glick, William H.)
Market Orientation: A Meta-Analytic Review and Assessment of Its Antecedents and Impact on Perfor…
1
(Bearden, William O.) (Kirca, Ahmet H.) (Jayachandran, Satish)
Stuck in the Past: Why Managers Persist with New Product Failures
1
(Staelin, Richard) (Boulding, William) (Biyalogorsky, Eyal)
Market Pioneer and Early Follower Survival Risks: A Contingency Analysis of Really New Versus Inc…
1
(Robinson, William T.) (Min, Sungwook) (Kalwani, Manohar U.)
How much is too much? board of director responses to shareholder concerns about CEO stock options
1
(Gillis, William E.) (Combs, James G.)
Monitoring employee e-mails: is there any room for privacy?
1
(Smith, William P.) (Tabak, Filiz)
Expected utility asset allocation
2
(Sharpe, William F.)
FASB's quick fix for pension accounting is only first step
2
(Grant, C. Terry) (Grant, Gerry H.) (Ortega, William R.)
Dividend payout and future earnings growth
1
(Zhou, Ping) (Ruland, William)
Corporate finance and original sin
1
(Bernstein, William J.)
After-tax asset allocation
1
(Reichenstein, William)
Estimating Operational Risk for hedge funds: The [omega]-Score
1
(Brown, Stephen) (Goetzmann, William) (Bing Liang) (Schwarz, Christopher)
Opportunities as attributions: categorizing strategic issues from an attributional perspective
1
(Gartner, William B.) (Shaver, Kelly G.) (Jianwen Liao)
Economics : principles and policy 5th ed.
1
(Baumol, William J.) (Blinder, Alan S.)
The production of entrepreneurial opportunity: a constructivist perspective
1
(Wood, Matthew S.) (McKinley, William)
Knowledge management at the village level: how Thai rice farmers incorporate technologies to impr…
1
(Genilo, Jude William R.)
Fit, equifinality, and organizational effectiveness: a test of two configurational theories
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(Glick, William H.) (Huber, George P.) (Doty, D. Harold)
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