Found 3 results for your keywords: author="Winterich, Karen Page"

Can Brands Move in from the Outside?: How Moral Identity Enhances Out-Group Brand Attitudes

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(Winterich, Karen Page) (Woo Jin Choi)

When Does Recognition Increase Charitable Behavior? Toward a Moral Identity-Based Model

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(Mittal, Vikas) (Aquino, Karl) (Winterich, Karen Page)

When Value Trumps Health in a Supersized World

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(Haws, Kelly L.) (Winterich, Karen Page)