Found 10 results for your keywords: author="Wirtz, Jochen"

Services marketing : people, technology, strategy 8th ed

9
(Lovelock, Christopher) (Wirtz, Jochen)

Flying high in a competitive industry : cost-effective service excellence at Singapore Airlines

1
(Wirtz, Jochen) (Pangarkar, Nitin) (Heracleous, Loizos)

Services marketing in Asia : Managing people, technology and strategis

3
(Lovelock, Christopher) (Wirtz, Jochen) (Keh, Hean Tat)

Menton bank Asia

1
(Wirtz, Jochen) (Chew, Patricia) (Lovelock, Christopher H.)

Service marketing people, technology, strategy Christopher Lovelock [and] Jochen Wirtz

0
(Lovelock, Christopher) (Wirtz, Jochen)

Service marketing people, technology, strategy Christopher Lovelock [and] Jochen Wirtz

3
(Lovelock, Christopher) (Wirtz, Jochen)

Essentials of service marketing

7
(Lovelock, Christopher) (Wirtz, Jochen) (Chew, Patricia)

Services marketing : people, technology, strategy

17
(Lovelock, Christopher) (Wirtz, Jochen)

Service marketing in Asia : managing people, technology and strategy

1
(Lovelock, Christopher) (Wirtz, Jochen) (Keh, Hean Tat)

Services marketing : people, technology, strategy

5
(Lovelock, Christopher) (Wirtz, Jochen)