Found 6 results for your keywords: author="Woodruff, Robert B."

Customer value: the next source for competitive advantage

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(Woodruff, Robert B.)

Customer value: the next source for competitive advantage

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(Woodruff, Robert B.)

Serving the marketing discipline through journal reviews

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(Woodruff, Robert B.)

Exploring the phenomenon of customers' desired value change in a business-to-business context

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(Woodruff, Robert B.) (Flint, Daniel J.) (Gardial, Sarah Fisher)

Marketing management David W. Cravens, Gerald E. Hills and Robert B. Wodruff

1
(Cravens, David W.) (Woodruff, Robert B.)

Marketing decision making : concepts and strategy David W. Cravens, Gerald E. Hills [and] B. Wood…

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(Cravens, David W.) (Woodruff, Robert B.)