Found 4 results for your keywords: author="Wyer, Robert S."

Differences in perspective and the influence of charitable appeals: when imagining oneself as the…

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(Wyer, Robert S.) (Hung, Iris W.)

Disposition effects and underlying mechanisms in e-trading of stocks

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(Wyer, Robert S.) (Park, Jongwon) (Lee, Hyung-Jung) (Lee, Jin-Yong)

Brand synergy effects in multiple brand extensions

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(Wyer, Robert S.) (Shine, Byung Chul) (Park, Jongwon)

Does Loving a brand mean loving its products? the role of brand-elicited affect in brand extensio…

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(Yeung, Catherine W.M.) (Wyer, Robert S.)