Found 2 results for your keywords: author="Wyer JR., Robert S."

Does Loving a Brand Mean Loving Its Products? The Role of Brand-Elicited Affect in Brand Extensio…

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(Wyer JR., Robert S.) (Yeung, Catherine W.M.)

RFM and CLV: using iso-value curves for customer base analysis

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(Yeung, Catherine, W.M.) (Wyer JR., Robert S.)