Found 2 results for your keywords: author="Yeung, Catherine W.M."

Does Loving a brand mean loving its products? the role of brand-elicited affect in brand extensio…

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(Yeung, Catherine W.M.) (Wyer, Robert S.)

Does Loving a Brand Mean Loving Its Products? The Role of Brand-Elicited Affect in Brand Extensio…

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(Wyer JR., Robert S.) (Yeung, Catherine W.M.)