Pengaruh kredibilitas program berita terhadap ekuitas merek seputar Indonesia…

The competition in the television news programs put Seputar Indonesia?s market share below Liputan 6.The influence of rating and share system is began to change the character of hardnews programs into sensational news whichlessen the quality of the news. The decrease of qualitywill reduce the audience, social influence and the business itself. Therefore, branding management and credibilitymanag…