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Found 12 results for your keywords: author="Zaltman, Gerald"
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^ "Engine ⚙️ : SLiMS\SearchEngine\DefaultEngine"
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  "count" => "select count(distinct b.biblio_id) from biblio as b left join mst_publisher as mp on b.publisher_id=mp.publisher_id left join mst_place as mpl on b.publish_place_id=mpl.place_id where b.opac_hide=0 and (b.biblio_id in(select ba.biblio_id from biblio_author as ba left join mst_author as ma on ba.author_id=ma.author_id where ma.author_name like ?))"
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Theory construction in marketing some thought on thinking

1
(Zaltman, Gerald) (Lemaster, karen) (Heffring, heffring)

Creating social change

1
(Zaltman, Gerald.)

Theory construction in marketing : some thoughts on thinking

1
(Zaltman, Gerald)

Theory construction in marketing some thoughts on thinking

5
(Zaltman, Gerald)

Current issues in philosophy of science: implications for the study of marketing

1
(Zaltman, Gerald) (Sauer, William J.) (Nighswonger, Nancy)

Interpreting consumer perceptions of advertising: an application of the Zaltman Metaphor Elicitat…

1
(Zaltman, Gerald) (Coulter, Robin A.) (Coulter, Keith S.)

Current issues in philosophy of science: implications for the study of marketing

1
(Suer, William J.) (Nighswonger, Nancy Zaltman, Gerald)

The Sure thing that flopped

1
(Zaltman, Gerald) (Zaltman, Lindsay)

Marketing metaphoria : what deep metaphors reveal about the minds of consumers

3
(Zaltman, Gerald)

How customers think, essential insights into the mind of the market

2
(Zaltman, Gerald)

Hearing the voice of the market : cmpetitive advantage through creative use of market information…

1
(Zaltman, Gerald) (Barabba, Vincent P.)

Marketing, society, and conflict Sidney J. Levy [and] Gerald Zaltman

0
(Levy, Sidney J.) (Zaltman, Gerald)
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