Found 12 results for your keywords: author="Zaltman, Gerald"

Theory construction in marketing some thought on thinking

1
(Zaltman, Gerald) (Lemaster, karen) (Heffring, heffring)

Creating social change

1
(Zaltman, Gerald.)

Theory construction in marketing : some thoughts on thinking

1
(Zaltman, Gerald)

Theory construction in marketing some thoughts on thinking

5
(Zaltman, Gerald)

Current issues in philosophy of science: implications for the study of marketing

1
(Zaltman, Gerald) (Sauer, William J.) (Nighswonger, Nancy)

Interpreting consumer perceptions of advertising: an application of the Zaltman Metaphor Elicitat…

1
(Zaltman, Gerald) (Coulter, Robin A.) (Coulter, Keith S.)

Current issues in philosophy of science: implications for the study of marketing

1
(Suer, William J.) (Nighswonger, Nancy Zaltman, Gerald)

The Sure thing that flopped

1
(Zaltman, Gerald) (Zaltman, Lindsay)

Marketing metaphoria : what deep metaphors reveal about the minds of consumers

3
(Zaltman, Gerald)

How customers think, essential insights into the mind of the market

2
(Zaltman, Gerald)

Hearing the voice of the market : cmpetitive advantage through creative use of market information…

1
(Zaltman, Gerald) (Barabba, Vincent P.)

Marketing, society, and conflict Sidney J. Levy [and] Gerald Zaltman

0
(Levy, Sidney J.) (Zaltman, Gerald)