Found 7 results for your keywords: author="Zeithaml, Valarie A"

Return on Marketing: Using Customer Equity to Focus Marketing Strategy

1
(Zeithaml, Valarie A.) (Lemon, Katherine N.) (Rust, Roland T.)

Service marketing : integrating customer focus across the firm

1
(Zeithaml, Valarie A) (Bitner, Mary Jo) (Gremler, Dwayne D.)

Services marketing : integrating customer focus across the firm

5
(Zeithaml, Valarie A.) (Bitner, Mary Jo) (Gremler, Dwayne D.)

Service marketing Valarie A. Zeithaml, Mary Ja Bitner

1
(Zeithaml, Valarie A.) (Bitner, Mary Ja)

Services marketing integrating customer focus across the firm Valarie A. Zeithaml, Mary Jo Bitner

0
(Zeithaml, Valarie A.) (Bitner, Mary Jo)

Services marketing : integrating customer focus across the firm

11
(Zeithaml, Valarie A.) (Bitner, Mary Jo) (Gremler, Dwayne D.)

Services Marketing : Integrating Customer Focus Across the Firm

1
(Zeithaml, Valarie A)