Found 5 results for your keywords: author="Zeithaml, Valarie A."

Return on Marketing: Using Customer Equity to Focus Marketing Strategy

1
(Zeithaml, Valarie A.) (Lemon, Katherine N.) (Rust, Roland T.)

Services marketing : integrating customer focus across the firm

5
(Zeithaml, Valarie A.) (Bitner, Mary Jo) (Gremler, Dwayne D.)

Service marketing Valarie A. Zeithaml, Mary Ja Bitner

1
(Zeithaml, Valarie A.) (Bitner, Mary Ja)

Services marketing integrating customer focus across the firm Valarie A. Zeithaml, Mary Jo Bitner

0
(Zeithaml, Valarie A.) (Bitner, Mary Jo)

Services marketing : integrating customer focus across the firm

11
(Zeithaml, Valarie A.) (Bitner, Mary Jo) (Gremler, Dwayne D.)