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The Impact of regulatory focus on adolescents' response to antismoking advertising campaigns
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(Pechmann, Cornelia) (Zhao, Guangzhi)
What to convey in antismoking advertisements for adolescents: the use of protection motivation th…
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(Pechmann, Cornelia) (Zhao, Guangzhi) (Goldberg, Marvin E.) (Reibling, Ellen Thomas)
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Studi Kasus FEB UI
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