Found 7 results for your keywords: author="Zinkhan, George"

Responses to humorous ads

1
(Zinkhan, George M.) (Zhang, Yong)

The Penguin's window: corporate brands from an open-source perspective

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(Zinkhan, George) (Pitt, Leyland F.) (Watson, Richard T.) (Berthon, Pierre) (Wynn, Donald)

Determinants of perceived web site interactivity

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(Zinkhan, George M.) (Song, Ji Hee)

Using childhood memories to gain insight into brand meaning

1
(Zinkhan, George M.) (Braun-LaTour, Kathryn A.) (LaTour, Michael S.)

International brand-name standardization/adaptation: antecedents and consequences

1
(Zinkhan, George M.) (Alashban, Aref A.) (Hayes, Linda A.) (Balazs, Anne L.)

A look to the future of JAMS: three years out, thirty years out...

1
(Zinkhan, George M.)

Consumers

1
(Arnold, Eric) (Price, Linda) (Zinkhan, George)