Found 7 results for your keywords: author="Zinkhan, George"

Determinants of Perceived Web Site Interactivity

1
(Zinkhan, George M.) (Song, Ji Hee)

Using Childhood Memories to Gain Insight into Brand Meaning

1
(Zinkhan, George M.) (Braun-LaTour, Kathryn A.) (LaTour, Michael S.)

Responses to humorous ads

1
(Zinkhan, George M.) (Zhang, Yong)

The Penguin's window: corporate brands from an open-source perspective

1
(Zinkhan, George) (Pitt, Leyland F.) (Watson, Richard T.) (Berthon, Pierre) (Wynn, Donald)

International brand-name standardization/adaptation: antecedents and consequences

1
(Zinkhan, George M.) (Alashban, Aref A.) (Hayes, Linda A.) (Balazs, Anne L.)

A look to the future of JAMS: three years out, thirty years out...

1
(Zinkhan, George M.)

Consumers

1
(Arnold, Eric) (Price, Linda) (Zinkhan, George)