Found 5 results for your keywords: author="Zinkhan, George M."

Responses to humorous ads

1
(Zinkhan, George M.) (Zhang, Yong)

Determinants of perceived web site interactivity

1
(Zinkhan, George M.) (Song, Ji Hee)

Using childhood memories to gain insight into brand meaning

1
(Zinkhan, George M.) (Braun-LaTour, Kathryn A.) (LaTour, Michael S.)

International brand-name standardization/adaptation: antecedents and consequences

1
(Zinkhan, George M.) (Alashban, Aref A.) (Hayes, Linda A.) (Balazs, Anne L.)

A look to the future of JAMS: three years out, thirty years out...

1
(Zinkhan, George M.)